adidas is a truly global sports brand. Everything we do is rooted in sport. Everything that happens in sport happens in moments. Every moment is a chance for the athlete to start over and take today.
adidas is the brand that started it all. For seven decades we have been looking at what people wear on the courts, tracks, and playing fields — and have worked tirelessly to make it better. This is what excites us every day anew: making a difference by shaping the future of sport. Because for us, sport can change lives for the better.