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adidas is a truly global sports brand. Everything we do is rooted in sport. Everything that happens in sport happens in moments. Every moment is a chance for the athlete to start over and take today.

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adidas is the brand that started it all. For seven decades we have been looking at what people wear on the courts, tracks, and playing fields — and have worked tirelessly to make it better. This is what excites us every day anew: making a difference by shaping the future of sport. Because for us, sport can change lives for the better.